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INFORMS Marketing Science Conference 2010

Activity: Participating in or organising an event typesParticipation in conference

06/2010

Valuing Customer Portfolios under Endogenous Marketing Investments (with Jose M. Vidal-Sanz and Mercedes Esteban-Bravo), INFORMS Marketing Science Conference, Cologne, Germany, June 2010. Presented by: Jose M. Vidal-Sanz.

Event (Conference)

TitleINFORMS Marketing Science Conference 2010
Date1/06/10 → …
CityCologne
CountryGermany