In 2020, Britain will be marking the 75th anniversary of the end of the Second World War. It is likely to continue to draw upon and speak to the commemorative practices established in the wake of the First World War and its Centenary. However, since the turn of this century, the memorial landscape of Britain has been revised through numerous new memorials seeking to emphasise or insert further narratives into the commemoration of the Second World War. This paper will reflect on the emphases and omissions, and the junctures and disjunctures with academic priorities and interpretations, for example on the ‘People’s War’ or the roles of women and animals in wartime.