60-minute presentation on 2 May 2023 to a subset of colleagues from the Financial Reporting Council (FRC) Lab whose focus is on improving strategy and business model reporting. The presentation draws on a stream of our work that analyses the properties of UK annual reporting on strategy and business model, and how these properties have changed over the period 2006-2018 in response to a combination of regulatory interventions and best practice developments. Results show that coverage of the strategy and business model theme has increased over time in terms of volume but that best practice reporting standards have been slower to take hold. We also show that the form of regulation matters in terms of catalyzing change. Specifically, we only find that regulation has an impact when it forms part of Company Law and is accompanied by guidance on what good disclosure looks like.