The Power of Corporate Identity Artifacts: Shaping Strategic Business Relationships - Research Portal | Lancaster University

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Marketing

Associated organisational units

Keywords

management practices, strategic relationships, corporate identity, artifacts

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The Power of Corporate Identity Artifacts: Shaping Strategic Business Relationships

Activity: Talk or presentation types › Invited talk

Professor Katy Mason - Speaker

25/11/1800

External organisation (Fee funding body)

Name	Roehampton University
Location	Roehampton Ln,
City	London
Country/Territory	United Kingdom