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Results for bottom of the pyramid

Publications & Outputs

  1. Women entrepreneurs: how power operates in bottom of the pyramid-marketing discourse

    Hopkinson, G. C. & Aman, A., 18/04/2017, In : Marketing Theory. 17 p.

    Research output: Contribution to journalJournal article

  2. Designing better markets for people at the BoP

    Chakrabarti, R. & Mason, K., 28/11/2014, Concerned markets: economic ordering for multiple values. Geiger, S., Harrison, D., Kjellberg, H. & Mallard, A. (eds.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  3. What are bottom of the pyramid markets and why do they matter?

    Mason, K., Chakrabarti, R. & Singh, R., 09/2013, In : Marketing Theory. 13, 3, p. 401-404 4 p.

    Research output: Contribution to journalJournal article

  4. Market development at the bottom of the pyramid: examining the role of information and communication technologies

    Tarafdar, M., Anekal, P. & Singh, R., 10/2012, In : Information Technology for Development. 18, 4, p. 311-331 21 p.

    Research output: Contribution to journalJournal article