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Publications & Outputs

  1. The Ideological Origins of Marketplace Oases

    Cronin, J., Alexander, N. & Doherty, A. M., 9/05/2019.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  2. Supporting the adoption funnel with differential effects from traditional advertising, online displays, and a micro-influencer campaign

    Dost, F. & Phieler, U., 13/12/2018, ICIS2018 Proceedings . AIS Electronic Library

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

  3. A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice

    James, M., 11/05/2018, In : Journal of Marketing for Higher Education. 15 p.

    Research output: Contribution to journalJournal article

  4. Airline codeshare alliances: Marketing boon and revenue management information systems challenge

    Gerlach, M., Cleophas, C. & Kliewer, N., 06/2013, In : Business and Information Systems Engineering. 5, 3, p. 153-163 11 p.

    Research output: Contribution to journalJournal article

  5. Measuring the diffusion of marketing messages across a social network

    Rogers, M., Chapman, C. & Giotsas, V., 11/2012, In : Journal of Direct, Data and Digital Marketing Practice. 14, 2, p. 97-130 34 p.

    Research output: Contribution to journalJournal article

  6. Integrating brand and Marketing perspectives in M&A

    Bauer, F. A., Matzler, K. & Wille, C., 1/01/2012, In : Problems and Perspectives in Management. 10, 4, p. 57-70 14 p.

    Research output: Contribution to journalJournal article

  7. International retail research: focus, methodology and conceptual development

    Alexander, N. & Doherty, A. M., 2010, In : International Journal of Retail and Distribution Management. 38, 11/12, p. 928-942 15 p.

    Research output: Contribution to journalJournal article

  8. Marketing Volume 2

    Meek, R., Ryan, A. & Lenney, P., 2009, Pearson Education.

    Research output: Book/Report/ProceedingsBook

  9. Consumers, channels and communication: Online and offline communication in service consumption

    van Dijk, G., Minocha, S. & Laing, A., 2007, In : Interacting with Computers. 19, 1, p. 7-19 13 p.

    Research output: Contribution to journalJournal article

  10. Responding to customer enquiries in make-to-order companies: problems and solutions

    Kingsman, B. G., Hendry, L., Mercer, A. & De Souza, A., 12/1996, In : International Journal of Production Economics. 46-47, p. 219-231 13 p.

    Research output: Contribution to journalJournal article

  11. The relevance of 'work-practice' for design

    Button, G. & Harper, R., 12/1995, In : Computer Supported Cooperative Work. 4, 4, p. 263-280 18 p.

    Research output: Contribution to journalJournal article

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Activities

  1. Triennial AMA/ACRA Retailing Conference

    Nicholas Alexander (Participant)
    18/04/201221/04/2012

    Activity: Participating in or organising an event typesParticipation in conference

  2. Journal of Consumer Behaviour (Journal)

    Anto Daryanto (Peer reviewer)
    3/02/2012

    Activity: Publication peer-review and editorial work typesPublication peer-review

  3. Academy of Marketing Conference

    Anto Daryanto (Speaker)
    5/07/20117/07/2011

    Activity: Participating in or organising an event typesParticipation in conference

  4. 7th Thought Leaders International Conference on Brand Management

    Nicholas Alexander (Participant)
    9/03/201112/03/2011

    Activity: Participating in or organising an event typesParticipation in conference

  5. Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium

    Nicholas Alexander (Participant)
    9/04/201011/04/2011

    Activity: Participating in or organising an event typesParticipation in conference

  6. 9th Triennial AMS/ACRA Retailing Conference, New Orleans

    Nicholas Alexander (Participant)
    30/09/20093/10/2009

    Activity: Participating in or organising an event typesParticipation in conference

  7. European Journal of Marketing (Journal)

    Nicholas Alexander (Editorial board member)
    1/07/2003 → …

    Activity: Publication peer-review and editorial work typesEditorial activity