Results for Advertising expenditure

Publications & Outputs

1. Historical impact of technological change on the US mass media advertising expenditure

   Esteban-Bravo, M., Vidal-Sanz, J. M. & Yildirim, G., 11/2015, In: Technological Forecasting and Social Change. 100, p. 306-316 11 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review