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Results for B2B relationships

Publications & Outputs

  1. Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?

    Sena, V. & Ozdemir, S., 6/06/2019, In : Industrial Marketing Management.

    Research output: Contribution to journalJournal article

  2. Actors, resources, activities and commitments

    Lenney, P. & Easton, G., 07/2009, In : Industrial Marketing Management. 38, 5, p. 553-561 9 p.

    Research output: Contribution to journalJournal article