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Results for Bass Diffusion Model

Publications & Outputs

  1. Marketing innovations to old-age consumers: A dynamic Bass model for different life stages

    Pannhorst, M. & Dost, F., 1/03/2019, In: Technological Forecasting and Social Change. 140, p. 315-327 13 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review