Results for Business-to-business new product alliances

Publications & Outputs

1. The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms

   Ozdemir, S., Kandemir, D. & Eng, T. Y., 1/07/2017, In: Industrial Marketing Management. 64, p. 25-35 11 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review