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Results for Business-to-business new product alliances

Publications & Outputs

  1. The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms

    Ozdemir, S., Kandemir, D. & Eng, T. Y., 1/07/2017, In : Industrial Marketing Management. 64, p. 25-35 11 p.

    Research output: Contribution to journalJournal article