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Results for Context-dependent thinking

Publications & Outputs

  1. The effect of culture on the context of ad pictures and ad persuasion: the role of context-dependent and context-independent thinking

    Liang, B., Runyan, R. C. & Fu, W., 01/2011, In : International Marketing Review. 28, 4, p. 412-434 23 p.

    Research output: Contribution to journalJournal article