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  1. Brand origin and country of production congruity: Evidence from the UK and China

    Eng, T. Y., Ozdemir, S. & Michelson, G., 1/12/2016, In: Journal of Business Research. 69, 12, p. 5703-5711 9 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review