Results for Diffusion model

Publications & Outputs

1. Marketing innovations to old-age consumers: A dynamic Bass model for different life stages

   Pannhorst, M. & Dost, F., 1/03/2019, In: Technological Forecasting and Social Change. 140, p. 315-327 13 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. Supply chain finance: Optimal introduction and adoption decisions

   Wuttke, D. A., Blome, C., Sebastian Heese, H. & Protopappa-Sieke, M., 1/08/2016, In: International Journal of Production Economics. 178, p. 72-81 10 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review