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Results for Key account management
Publications & Outputs
The reflexive turn in key account management: beyond formal and post-bureaucratic prescriptions
Vanharanta, M.
,
Gilchrist, A.
,
Pressey, A.
&
Lenney, P.
,
11/2014
,
In:
European Journal of Marketing.
48
,
11-12
,
p. 2071-2104
34 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review
Implementing key account management: intraorganizational practices and associated dilemmas
Marcos-Cuevas, J.
,
Natti, S.
,
Palo, T.
&
Ryals, L. J.
,
10/2014
,
In:
Industrial Marketing Management.
43
,
7
,
p. 1216-1224
9 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review