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Results for Key account management

Publications & Outputs

  1. The reflexive turn in key account management: beyond formal and post-bureaucratic prescriptions

    Vanharanta, M., Gilchrist, A., Pressey, A. & Lenney, P., 11/2014, In: European Journal of Marketing. 48, 11-12, p. 2071-2104 34 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  2. Implementing key account management: intraorganizational practices and associated dilemmas

    Marcos-Cuevas, J., Natti, S., Palo, T. & Ryals, L. J., 10/2014, In: Industrial Marketing Management. 43, 7, p. 1216-1224 9 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review