Results for Marketing strategy

Publications & Outputs

1. Market-scanning and Market-shaping: Why are firms blindsided by market-shaping acts?

   Diaz Ruiz, C., Baker, J. J., Mason, K. & Tierney, K., 1/01/2021, In: Journal of Business and Industrial Marketing. 35, 9, p. 1389-1401 13 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. Corporate social responsibility to build strong Brazilian bank brand

   Scharf, E. R., Fernandes, J. & Kormann, B. D., 7/09/2012, In: International Journal of Bank Marketing. 30, 6, p. 436-451 16 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

3. Investigating the drivers of consumer intention to buy manufacturer brands

   Walsh, G., Shiu, E. & Hassan, L., 2012, In: Journal of Product and Brand Management. 21, 5, p. 328-340 13 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

4. Distribution of Life Assurance and Investment Products: The Scottish Mutual Life Assurance Industry

   Laing, A. W., 1994, In: International Journal of Bank Marketing. 12, 4, p. 25-31 7 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review