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Results for OR in marketing

Publications & Outputs

  1. Forecasting retailer product sales in the presence of structural change

    Huang, T., Fildes, R. & Soopramanien, D., 1/12/2019, In : European Journal of Operational Research. 279, 2, p. 459-470 12 p.

    Research output: Contribution to journalJournal article

  2. A retail store SKU promotions optimization model for category multi-period profit maximization

    Ma, S. & Fildes, R., 16/07/2017, In : European Journal of Operational Research. 260, 2, p. 680-692 13 p.

    Research output: Contribution to journalJournal article

  3. Demand forecasting with high dimensional data: the case of SKU retail sales forecasting with intra- and inter-category promotional information

    Ma, S., Fildes, R. A. & Huang, T., 16/02/2016, In : European Journal of Operational Research. 249, 1, p. 245-257 13 p.

    Research output: Contribution to journalJournal article

  4. The value of competitive information in forecasting FMCG retail product sales and the variable selection problem

    Huang, T., Fildes, R. & Soopramanien, D., 1/09/2014, In : European Journal of Operational Research. 237, 2, p. 738-748 11 p.

    Research output: Contribution to journalJournal article

  5. The value of competitive information in forecasting FMCG retail product sales and the variable selection problem: Working paper 2013:1

    Huang, T., Fildes, R. & Soopramanien, D., 03/2013, Lancaster, UK: Department of Management Science, Lancaster University, 32 p. (Department of Management Science, Lancaster University).

    Research output: Working paper