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Research

Results for Online communities

Publications & Outputs

  1. Social media influencers & transgressive celebrity endorsement in consumption community contexts

    Cocker, H., Mardon, R. & Daunt, K., 31/07/2021, In: European Journal of Marketing. 55, 7, p. 1841-1872 32 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Mining user lifecycles from online community platforms and their application to churn prediction

    Rowe, M., 12/2013.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review