Results for Overview of main concepts, arguments and theories

Publications & Outputs

1. Consumer behaviour

   Hogg, M. K. & Lawson, R., 11/06/2016, Marketing theory: a student text. Baker, M. J. & Saren, M. (eds.). 3rd ed. London: Sage

   Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review