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Publications & Outputs

  1. Constructing 'loyalty' to low-cost own label as a market defense mechanism: the case of food retailing in Britain

    Hallsworth, A., Jackson, P., de Kervenoael, R. F., Perez del Aguila, R. & Clarke, I. M., 2004, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper