Results for Own label

Publications & Outputs

1. Constructing 'loyalty' to low-cost own label as a market defense mechanism: the case of food retailing in Britain

   Hallsworth, A., Jackson, P., de Kervenoael, R. F., Perez del Aguila, R. & Clarke, I. M., 2004, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

   Research output: Working paper