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Publications & Outputs

  1. Firm-hosted online brand communities and new product success

    Gruner, R. L., Homburg, C. & Lukas, B. A., 01/2014, In: Journal of the Academy of Marketing Science. 42, 1, p. 29-48 20 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review