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Publications & Outputs

  1. Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products

    Maier, E. & Dost, F., 11/2018, In: Journal of Retailing and Consumer Services. 45, p. 207-220 14 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  2. The positive effect of contextual image backgrounds on fluency and liking

    Maier, E. & Dost, F., 1/01/2018, In: Journal of Retailing and Consumer Services. 40, p. 109-116 8 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review