Home > Research > Browse

Results for Relationship marketing

Publications & Outputs

  1. Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice

    Rooney, T., Krolikowska, E. & Bruce, H., 28/01/2020, (E-pub ahead of print) In: Journal of Relationship Marketing. 20 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  2. Implementing key account management: intraorganizational practices and associated dilemmas

    Marcos-Cuevas, J., Natti, S., Palo, T. & Ryals, L. J., 10/2014, In: Industrial Marketing Management. 43, 7, p. 1216-1224 9 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  3. Antecedents of Performance of Multi-level Channels in Transitional Economies

    Salciuviene, L., Reardon, J. & Auruskeviciene, V., 2011, In: Baltic Journal of Management. 6, 1, p. 89-104 15 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  4. Linking products to a cause or affinity group: Does this really make them more attractive to consumers?

    Mekonnen, A., Harris, F. & Laing, A., 2008, In: European Journal of Marketing. 42, 1-2, p. 135-153 19 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  5. Retail financial services: transaction to relationship marketing

    Alexander, N. & Colgate, M., 1/09/2000, In: European Journal of Marketing. 34, 8, p. 938-953 16 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  6. The marketing of financial services to independent distributors

    Laing, A., 1995, In: Journal of Financial Services Marketing. 9, 4, p. 6-18 13 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review