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Results for Social media participation

Publications & Outputs

  1. The influence of user interaction and participation in social media on the consumption intention of niche products

    Phang, C. W., Zhang, C. & Sutanto, J., 12/2013, In: Information and Management. 50, 8, p. 661-672 12 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review