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Publications & Outputs

  1. Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity

    Simoes, C. & Mason, K., 2012, In: European Journal of Marketing. 46, 5, p. 684-711 27 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  2. SHARED LEARNING IN SUPPLY NETWORKS: EVIDENCE FROM AN EMERGING MARKET SUPPLY NETWORK

    Mason, K., Oshri, I. & Leek, S., 2008, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper