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Results for Value perception
Publications & Outputs
Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting
Geiger, I.
,
Dost, F.
,
Schönhoff, A.
&
Kleinaltenkamp, M.
,
05/2015
,
In:
Industrial Marketing Management.
47
,
p. 175-189
15 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review