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Results for Word-of-mouth marketing

Publications & Outputs

  1. Revisiting firm-created word of mouth: High-value versus low-value seed selection

    Dost, F., Sievert, J. & Kassim, D., 03/2016, In: International Journal of Research in Marketing. 33, 1, p. 236-239 4 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review