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Results for Zombie
Publications & Outputs
Managing Collective Effervescence: 'Zomsumption’ and Postemotional Fandom
Cronin, J. M.
&
Cocker, H. L.
,
1/09/2019
,
In:
Marketing Theory.
19
,
3
,
p. 281-299
19 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review