Results for academic investments • advertising agencies • advertising practitioners • advertising research • power-knowledge • promotion

Publications & Outputs

1. Currencies of commercial exchange: advertising agencies and the promotional imperative.

   Cronin, A. M., 1/11/2004, In: Journal of Consumer Culture. 4, 3, p. 339-360 22 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review