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Results for consumer attitude metrics
Publications & Outputs
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, D. M.
,
Pauwels, K. H.
,
Srinivasan, S.
,
Vanhuele, M.
&
Yildirim, G.
,
2014
,
In:
Marketing Science.
33
,
4
,
p. 534-550
17 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review