Results for consumer subjectivity

Publications & Outputs

1. Bodysnatching in the marketplace: Market-focused health activism and compelling narratives of dys-appearance

   Cronin, J. M. & Hopkinson, G. C., 09/2018, In: Marketing Theory. 18, 3, p. 269-286 17 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review