Home > Research > Browse

Results for cult of personality

Publications & Outputs

  1. Charismatic authority and the YouTuber: unpacking the new cults of personality

    Cocker, H. L. & Cronin, J. M., 1/12/2017, In: Marketing Theory. 17, 4, p. 455-472 18 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review