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Research

Results for customer experience

Publications & Outputs

  1. Consumers and Artificial Intelligence: An Experiential Perspective

    Puntoni, S., Reczek, R. W., Giesler, M. & Botti, S., 1/01/2021, In: Journal of Marketing. 85, 1, p. 131-151 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice

    Rooney, T., Krolikowska, E. & Bruce, H., 28/01/2020, (E-pub ahead of print) In: Journal of Relationship Marketing. 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Learning in adaptive spaces: how customer experience professionals experience learning during technology-mediated interaction, and implications for organisational learning

    Reeves, T., 2018, Lancaster University. 213 p.

    Research output: Thesis › Doctoral Thesis