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Results for customer loyalty

Publications & Outputs

  1. Switching experience, customer satisfaction, and switching costs in the ICT industry

    Matzler, K., Strobl, A., Thurner, N. & Fuller, J., 16/03/2015, In : Journal of Service Management. 26, 1, p. 117-136 20 p.

    Research output: Contribution to journalJournal article

  2. Constructing 'loyalty' to low-cost own label as a market defense mechanism: the case of food retailing in Britain

    Hallsworth, A., Jackson, P., de Kervenoael, R. F., Perez del Aguila, R. & Clarke, I. M., 2004, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper