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Publications & Outputs

  1. Charismatic authority and the YouTuber: unpacking the new cults of personality

    Cocker, H. L. & Cronin, J. M., 1/12/2017, In : Marketing Theory. 17, 4, p. 455-472 18 p.

    Research output: Contribution to journalJournal article

  2. Networks of Desire: How Technology Increases Our Passion to Consume

    Kozinets, R., Patterson, A. & Ashman, R., 1/02/2017, In : Journal of Consumer Research. 43, 5, p. 659-682 24 p.

    Research output: Contribution to journalJournal article