Results for product innovation

Publications & Outputs

1. Blending in while standing out: selective conformity and new product introduction in family firms

   Mazzelli, A., Kotlar, J. & De Massis, A., 1/03/2018, In: Entrepreneurship Theory and Practice. 42, 2, p. 206-230 25 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review