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Results for profit and brand equity
Publications & Outputs
Innovation in Sustainability Initiatives through Reverse Channels
Gupta, S., Czinkota, M. &
Ozdemir, S.
,
2/10/2019
,
In:
Journal of Business-to-Business Marketing.
26
,
3-4
,
p. 233-243
11 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review