Results for word of mouth

Publications & Outputs

1. Introducing the Wom Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive Or Negative Word of Mouth

   Dost, F., Sievert, J. & Oetting, M., 2011, NA - Advances in Consumer Research. Dahl, D., Johar, G. & van Osselaer, S. (eds.). Vol. 38. p. 410-416 7 p.

   Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review