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Results for Advertising

Researchers

Publications & Outputs

  1. The effect of culture on the context of ad pictures and ad persuasion: the role of context-dependent and context-independent thinking

    Liang, B., Runyan, R. C. & Fu, W. 01/2011 In : International Marketing Review. 28, 4, p. 412-434 23 p.

    Research output: Contribution to journalJournal article

  2. Bilingualism and the emotional intensity of advertising language

    Puntoni, S., De Langhe, B. & Van Osselaer, S. M. J. 04/2009 In : Journal of Consumer Research. 35, 6, p. 1012-1025 14 p.

    Research output: Contribution to journalJournal article

  3. Determinants of box office success: the impact of quality signals

    Elliott, C. & Simmons, R. 09/2008 In : Review of Industrial Organization. 33, 2, p. 93-111 19 p.

    Research output: Contribution to journalJournal article

  4. MAGIC broker: a middleware toolkit for interactive public displays

    Erbad, A., Blackstock, M., Friday, A., Lea, R. & Al-Muhtadi, J. 2008 Sixth Annual IEEE International Conference on Pervasive Computing and Communications. I. E. E. E. C. S. & I. O. E. A. E. E. (eds.). Los Alamitos, California: IEEE Computer Society, Vol. n/a, p. 509-514 6 p.

    Research output: Contribution in Book/Report/ProceedingsPaper

  5. Determinants of UK box office success: the impact of quality signals

    Elliott, C. F. & Simmons, R. 2007 Lancaster University: The Department of Economics, (Economics Working Paper Series)

    Research output: Working paper

  6. Vertical product differentiation and advertising.

    Elliott, C. 02/2004 In : International Journal of the Economics of Business. 11, 1, p. 37-53 17 p.

    Research output: Contribution to journalJournal article