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  1. Marketing Innovation in Time and across Time: International Flagship Stores, Brand Identity and the Boundary of the Firm

    Alexander, N. S. & Doherty, A. M., 23/03/2019.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  2. Measuring the diffusion of marketing messages across a social network

    Rogers, M., Chapman, C. & Giotsas, V., 11/2012, In: Journal of Direct, Data and Digital Marketing Practice. 14, 2, p. 97-130 34 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Integrating brand and Marketing perspectives in M&A

    Bauer, F. A., Matzler, K. & Wille, C., 1/01/2012, In: Problems and Perspectives in Management. 10, 4, p. 57-70 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Modelling brand origin recognition accuracy

    Alexander, N., Moore, M., Doherty, A. M. & Carpenter, J., 2011, (Unpublished). 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper