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Results for academic investments • advertising agencies • advertising practitioners • advertising research • power-knowledge • promotion
Publications & Outputs
Currencies of commercial exchange: advertising agencies and the promotional imperative.
Cronin, A. M.
,
1/11/2004
,
In:
Journal of Consumer Culture.
4
,
3
,
p. 339-360
22 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review