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From vinyl records to toys: the return of analogue products in our digital lives

Press/Media: Research

Description

The resurgence of analogue shows us that although we live in a digital age we still place a lot of value on physical experiences. Therefore the comeback is not simply a nostalgia for the past, but instead a driving force of a post-digital era, where a new hybrid physical and digital – phygital – future is emerging.

Article about the comeback of analogue in our digital lives published in The Guardian.

Period12/02/2015

The resurgence of analogue shows us that although we live in a digital age we still place a lot of value on physical experiences. Therefore the comeback is not simply a nostalgia for the past, but instead a driving force of a post-digital era, where a new hybrid physical and digital – phygital – future is emerging.

Article about the comeback of analogue in our digital lives published in The Guardian.

References

TitleFrom vinyl records to toys: the return of analogue products in our digital lives
Degree of recognitionInternational
Media name/outletThe Guardian
Date12/02/15
PersonsEmmanuel Tsekleves