Press/Media: Research
The resurgence of analogue shows us that although we live in a digital age we still place a lot of value on physical experiences. Therefore the comeback is not simply a nostalgia for the past, but instead a driving force of a post-digital era, where a new hybrid physical and digital – phygital – future is emerging.
Article about the comeback of analogue in our digital lives published in The Guardian.
Title | From vinyl records to toys: the return of analogue products in our digital lives |
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Degree of recognition | International |
Media name/outlet | The Guardian |
Date | 12/02/15 |
Persons | Emmanuel Tsekleves |