Results
§518 pieces of coverage secured to date
§Approximate print and broadcast circulation of 7.7 million and online circulation of 28.3 million
§AVE of approximately £126,000
Some highlights
§157 broadcast hits on national and regional channels
§Seven national pieces of print coverage including The Financial Times, Metro, Daily Mirror, Daily Telegraph and i (three Simplyhealth credits)
§303 regional print and online titles covered the story, including articles in Aberdeen Press & Journal, Metro Midlands, Cambridge News and Lancashire Evening Post
§Interviews with BBC Radio 4 and the BBC World Service, and four hits on BBC Radio 5 Live
§Secured a by-lined article from Les Worrall and Cary Cooper in Egovmonitor and a Top Tip feature in cosmopolitan.co.uk