The fast-growing development of nanotechnology support the idea of 'infinitive' data storage. We are able to store more and more information. This leads us to future where we would be able to store everything. My PhD project is focused on exploring future outcomes of such vision. If we could store everything, would we be able to actually retrieve relevant information? If so, how? Would we need tools to clean our digital dirt? How will we interact with our digital world on the individual but also collective, social level if we had no storage limitations?