I am currently a Full-time PhD student in the Department of Management Science at Lancaster University. My research focuses on understanding how organizations can create innovative products or services by handling both internal and external data sets. Particularly, I am looking to understand the nature of data in detail, how it is captured, for what purpose it is captured, how it is stored, who owns the data, how it is analysed. Also, I will look at who decide to transfer the knowledge that is generated from data to innovative products or services. The other objective of my research will be understanding the role of the new information that is created from innovative products or services, and how it is using within the organization for future innovative products or services development under the supervision of Dr. Amjad Fayoumi, and Prof. Juliana Sutanto.