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Research

Professor Bryan Lukas

Formerly at Lancaster University

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  1. 2015
  2. Published

    Service-dominant orientation: measurement and impact on performance outcomes

    Karpen, I. O., Bove, L. L., Lukas, B. A. & Zyphur, M. J., 03/2015, In: Journal of Retailing. 91, 1, p. 89-108 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. 2014
  4. Published

    Firm-hosted online brand communities and new product success

    Gruner, R. L., Homburg, C. & Lukas, B. A., 01/2014, In: Journal of the Academy of Marketing Science. 42, 1, p. 29-48 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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