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Research

Dr Chih-Ling Liu

Senior Lecturer

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  1. Published

    Application of mixed methods by consumer marketing practitioners: lessons for the academy?

    McGoldrick, P. & Liu, C-L., 20/05/2016.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  2. Published

    Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? Abstract

    McGoldrick, P. J. & Liu, C., 7/01/2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1463-1464 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  3. Published

    The unspoken truth: a phenomenological study of changes in women's sense of self and the intimate relationship with cosmetics consumption

    Liu, C-L., Keeling, D. I. & Hogg, M., 12/2012, Research in Consumer Behavior. Askegaard, S. & Scott, L. (eds.). Emerald Group Publishing Ltd, Vol. 14. p. 89-107 19 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed)

  4. Published

    Strategies for managing the relational self: the case of women’s consumption of cosmetics

    Liu, C-L., Keeling, D. I. & Hogg, M., 2013.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  5. Published

    Strategy narratives and wellbeing challenges: the role of everyday self-presentation

    Liu, C-L., Keeling, D. & Hogg, M., 01/2016, In: Journal of Business Research. 69, 1, p. 234-243 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    A phenomenological approach to some issues in consumer research

    Liu, C-L., Keeling, D. & Hogg, M., 2013, Interpretive Consumer Research Workshop .

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  7. Published

    Trajectories of the self: a phenomenological study of women’s changing faces reflected in cosmetics consumption

    Liu, C-L., Keeling, D. I. & Hogg, M., 2012, p. 875-876. 2 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  8. Published

    Internal strategy narratives and external selves: the case of self-adornment in the management of personal well-being challenges in social relationships

    Liu, C-L., Keeling, D. & Hogg, M., 2015.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  9. Published

    Conceptualizing and examining the process of consumers’ choice of goal-pursuits

    Liu, C-L., Keeling, D. & Hogg, M., 2015.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  10. Published

    Using attachment theory to illuminate consumers’ tensions between their sense of self and goal-pursuits in relationships

    Liu, C-L. & Hogg, M. K., 11/2018, In: Journal of Business Research. 92, p. 197-209 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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