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Research

Dr Chih-Ling Liu

Senior Lecturer

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  1. 2019
  2. Published

    How anticipated regret influences the effect of economic animosity on consumers' reactions towards a foreign product

    Khan, H., Daryanto, A. & Liu, C-L., 1/04/2019, In: International Business Review. 28, 2, p. 405-414 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. 2018
  4. Published

    Using attachment theory to illuminate consumers’ tensions between their sense of self and goal-pursuits in relationships

    Liu, C-L. & Hogg, M. K., 11/2018, In: Journal of Business Research. 92, p. 197-209 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Avatars, Consumers and Possession in Online Gaming

    Hu, F., Zhao, X. & Liu, C-L., 12/10/2018.

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  6. Published

    Gift giving within adult daughter-mother dyads

    Liu, C-L., Zhao, X. & Hogg, M. K., 17/09/2018, Gifts, Romance, and Consumer Culture. Minowa, Y. & Belk, R. (eds.). Routledge, (Routledge Interpretive Marketing Research).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  7. 2017
  8. Published

    The Interplay of the Desired and Undesired Selves in Everyday Consumption

    Liu, C-L. & Hogg, M. K., 22/09/2017, The Routledge Companion to Consumer Behavior. Solomon, M. R. & Lowrey, T. M. (eds.). London: Routledge, p. 133-146 14 p. (Routledge Companions in Business, Management and Accounting).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  9. Published

    Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? Abstract

    McGoldrick, P. J. & Liu, C., 7/01/2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1463-1464 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. 2016
  11. Published

    Application of mixed methods by consumer marketing practitioners: lessons for the academy?

    McGoldrick, P. & Liu, C-L., 20/05/2016.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  12. Published

    Strategy narratives and wellbeing challenges: the role of everyday self-presentation

    Liu, C-L., Keeling, D. & Hogg, M., 01/2016, In: Journal of Business Research. 69, 1, p. 234-243 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. 2015
  14. Published

    Why does animosity negatively affect product attitudes? considering the role of anticipated future regret

    Daryanto, A., Salciuviene, L. & Liu, C-L., 15/12/2015, In: Advances in Consumer Research. 43

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    Conceptualizing and examining the process of consumers’ choice of goal-pursuits

    Liu, C-L., Keeling, D. & Hogg, M., 2015.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

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