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Dr Chih-Ling Liu


  1. 2018
  2. Published

    Gift giving within adult daughter-mother dyads

    Liu, C-L., Zhao, X. & Hogg, M. K., 17/09/2018, Gifts, Romance, and Consumer Culture. Minowa, Y. & Belk, R. (eds.). Routledge, (Routledge Interpretive Marketing Research).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  3. Published

    Avatars, Consumers and Possession in Online Gaming

    Hu, F., Zhao, X. & Liu, C-L., 12/10/2018.

    Research output: Contribution to conference - Without ISBN/ISSN Poster

  4. Published

    Using attachment theory to illuminate consumers’ tensions between their sense of self and goal-pursuits in relationships

    Liu, C-L. & Hogg, M. K., 11/2018, In : Journal of Business Research. 92, p. 197-209 13 p.

    Research output: Contribution to journalJournal article

  5. 2019
  6. Published

    How anticipated regret influences the effect of economic animosity on consumers' reactions towards a foreign product

    Khan, H., Daryanto, A. & Liu, C-L., 1/04/2019, In : International Business Review. 28, 2, p. 405-414 10 p.

    Research output: Contribution to journalJournal article

  7. Published

    Men and their groomed body: Understanding personal grooming as both a discursive and embodied practice

    Liu, C-L., 13/05/2019, In : European Journal of Marketing. 53, 5, p. 1015-1034 20 p.

    Research output: Contribution to journalJournal article

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