Home > Research > Researchers > Darren Devereux

Darren Devereux

Former Research Student

Darren Devereux

Research Interests

My research interests intersect identity construction; masculinity; physical and emotional wellbeing; and self-coping mechanisms among subordinate and marginalised consumers.

Thesis Outline

At this early stage, the thesis is an existential phenomenological study of how the precariat negotiate manhood through the production of physical capital.

Career Details

Living and working in Ireland, I am pursuing my PhD on a part-time basis. Since 2011, I have lectured Marketing related subjects at undergraduate and postgraduate level, and I have supervised a number of Marketing and Consumer Behaviour dissertations at masters level. In addition to my lecturing responsibilities, I also have experience in programme management at third level education. 
Prior to entering academia, I worked in the Irish Fitness Industry for ten years. During my time in the Fitness Industry, I witnessed how health club consumers use exercise to construct an identity. Drawing from these observations, I investigated how Polish men construct an embodied identity via gym membership consumption during my masters degree.

Web Links


Supervised By

Professor Margaret K. Hogg and Dr. Chihling Liu