Home > Research > Researchers > Dr Helen Bruce > Publications

Dr Helen Bruce

Lecturer in Marketing

  1. 2020
  2. E-pub ahead of print

    Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice

    Rooney, T., Krolikowska, E. & Bruce, H., 28/01/2020, In : Journal of Relationship Marketing. 20 p.

    Research output: Contribution to journalJournal article

  3. 2019
  4. E-pub ahead of print

    Army Wives’ Consumer Vulnerability and Communities of Coping

    Bruce, H. & Banister, E. N., 12/12/2019, In : European Journal of Marketing. 23 p.

    Research output: Contribution to journalJournal article

  5. Published

    Resource integration, value creation and value destruction in collective consumption contexts

    Bruce, H., Wilson, H. N., Macdonald, E. K. & Clarke, B., 1/10/2019, In : Journal of Business Research. 103, p. 173-185 13 p.

    Research output: Contribution to journalJournal article

  6. E-pub ahead of print

    Customer Experience Driven Business Model Innovation

    Keiningham, T. L., Aksoy, L., Bruce, H., Cadet, F., Clennell, N., Hodgkinson, I. R. & Kearney, T., 20/08/2019, In : Journal of Business Research.

    Research output: Contribution to journalJournal article

  7. 2017
  8. Published

    Special section: Advancing customer experience and big data impact via academic and practitioner collaboration

    Burton, J., Nasr, L., Gruber, T. & Bruce, H., 10/04/2017, In : Journal of Services Marketing. 31, 2, p. 142-147 6 p.

    Research output: Contribution to journalComment/debate

  9. Published

    The Interplay of Customer Experience and Commitment

    Keiningham, T. L., Ball, J., Benoit, S., Bruce, H., Buoye, A., Dzenkovska, J., Nasr, L., Ou, Y-C. & Zaki, M., 2017, In : Journal of Services Marketing. 31, 2, p. 148-160 13 p.

    Research output: Contribution to journalJournal article

Back to top